Danielle Resseguie – Ruby Joy Boutique – Episode 9

Danielle Resseguie – Ruby Joy Boutique – Episode 9

Navigating Size Inclusivity and Entrepreneurship: Insights with Danielle Resseguie of Ruby Joy Boutique

  • Guest: Danielle Resseguie, the visionary founder of Ruby Joy, a size-inclusive boutique, specializing in offering a diverse size range of high-quality, affordable clothing, ensuring a perfect fit for every body type.
  • Hosts: Michele Cook and Janis Francis
  • Topics Discussed: The journey of establishing an online boutique, the importance of size inclusivity in the clothing line, leveraging customer service, and the challenges and learnings in the fashion industry, focusing on size dresses and outfits.

1. Concept and Inspiration of Ruby Joy Boutique:

  • Danielle’s boutique emphasizes size inclusivity, offering a selection of the latest trends in size boutique clothing, from new arrivals to favorite pieces, catering to curvy ladies and ensuring no woman feels excluded due to her size.
  • The boutique ensures free shipping and a hassle-free return process, enhancing the best experience for customers in the United States and beyond, reaching out to places like South Africa, United Kingdom, and even remote locations like the Caribbean Netherlands and Tristan da Cunha.

2. Business Approach and Size Inclusivity:

  • Danielle collaborates with vendors offering both regular and larger sizes, ensuring a diverse size collection and the availability of cute clothing at affordable prices.
  • The boutique is not just a business but a size-inclusive brand, representing real-life body types and offering the latest style in size fashion, from graphic tees to size dresses, ensuring every curvy woman finds her perfect fit.

3. Challenges, Adaptation, and Learning:

  • Danielle and the hosts discuss the evolution of online boutiques and the importance of adapting to new ways of selling online, including live sale events, to small businesses.
  • Learning and adapting to the latest trends and being willing to learn are crucial for the growth and sustainability of online boutiques.

4. Business Operations, Tools, and Customer Service:

  • Danielle utilizes tools like Google Home for reminders and an app called “Stay Focused” for time management, ensuring smooth business operations and excellent customer service.
  • The emphasis is on streamlining and systematizing various tasks, ensuring that the customers have the best experience, from viewing new items to the checkout process.

5. Community, Networking, and Global Reach:

  • Danielle underscores the importance of community and networking, mentioning her connections through the chamber and her reach to places like South Korea, Saudi Arabia, and the United Arab Emirates.
  • The sense of community and global connections are pivotal in establishing and growing her size-inclusive boutique, reaching out to curvy girls worldwide and offering them the latest in size fashion.

6. Advice for Aspiring Entrepreneurs:

  • Danielle shares valuable advice for aspiring entrepreneurs, emphasizing authenticity, leading by example, and being adaptable to the latest trends in the fashion industry.
  • She encourages small businesses to be authentic and to offer high-quality, affordable clothing, ensuring that every curvy woman finds clothing that fits right and makes her feel beautiful.


Danielle Resseguie provides a wealth of insights into her entrepreneurial journey in establishing Ruby Joy, a beacon of size inclusivity in the fashion world. Her commitment to offering a diverse and affordable size range, her adaptability to the latest styles, and her emphasis on community and global reach offer invaluable perspectives and inspiration for aspiring entrepreneurs and small businesses in the fashion industry.

Danielle Resseguie- owner of Ruby Joy Boutique- a size inclusive boutique

Top 3 Takeaways from Danielle Resseguie’s Podcast

1. Importance of Inclusivity in Business:

  • Details: Danielle Resseguie emphasized the significance of inclusivity in the fashion industry, particularly in her boutique, Ruby Joy Boutique. She strives to ensure that every woman, regardless of size, feels welcomed and represented in her store. Inclusivity is not just a business strategy but a core value that extends to all facets of her life and interactions with others.

2. Value of Adaptability and Continuous Learning:

  • Details: Danielle highlighted the necessity of being adaptable and willing to learn new things in the business landscape. She shared her experiences of adapting to new selling methods, like online selling, and emphasized the importance of being open to learning and evolving with the changing business environment. This adaptability has been crucial in navigating the challenges and changes in her entrepreneurial journey.

3. Significance of Community and Networking:

  • Details: The podcast underscored the pivotal role of community support and networking in establishing and growing a business. Danielle shared how joining the chamber and networking helped her make valuable connections and receive support, which were instrumental in the success of her boutique. She also highlighted her efforts to give back to the community by teaching entrepreneurship to kids, fostering a spirit of entrepreneurship in the younger generation.


  1. Ruby Joy Boutique
  2. Facebook
  3. Google Home:
    • Mentioned as a tool used by Danielle for setting reminders and staying organized.
    • Google Home
  4. Stay Focused App:
    • Referenced as an app used by Danielle to manage her time and tasks efficiently.
    • Stay Focused App (Note: This is an Android app, and a similar app may be available for Apple users.)
  5. Chamber of Commerce:
    • Mentioned as a valuable resource for making connections and networking, which Danielle joined when starting her business.
    • Chamber of Commerce
  6. 10 Little Ladybugs Book:
ruby joy boutique - a size inclusive boutique

About Ruby Joy

Ruby Joy Boutique, nestled in the heart of downtown Pickerington, Ohio, on Church St, is more than just a shop; it’s a community hub where everyday joy through fashion is celebrated. This size-inclusive boutique is a testament to the idea that fashion is not just about clothing but about helping individuals find confidence and feel their best. Every time you navigate through their doors, you’re greeted with a curated selection of women’s and children’s clothing, as well as a plethora of accessories and gifts that are sure to bring a smile to your face.

The story behind Ruby Joy Boutique is as heartwarming as the name suggests. It began as a dream, a mere data point in the vast metric of companies in the region. But with a jump of faith and a zoom into the world of fashion, Danielle transformed this idea into a thriving business. Her mission? To ensure that every mom, wife, and child can find confidence and everyday joy in every purchase they make. From the softest accessories to the trendiest women’s wear, there’s something for everyone.

But Ruby Joy is more than just a space to buy clothing. It’s a place where the community comes together, where cookies might be shared on a cozy afternoon, and where the press of everyday life seems to toggle off for a while. Whether you’re looking to pair up a new outfit, seeking information about the latest fashion trends, or simply want to feel the joy of a loved accessory, Ruby Joy is the place to be. With their commitment to the community and a keen eye for fashion, they not only carry the essence of everyday joy but also the heart of Pickerington, Ohio


Danielle Resseguie Ruby Joy 

Janis Francis: [00:00:00] Welcome, welcome, wonderful listeners to another refreshing episode of Cosmos and Commerce, Sip, Savor, Succeed. I’m your host, Janice Francis with RE MAX Connection Realtors and the Humble Crate, and I’m here with my co host. 

Michele Cook: Michele Cook with Body Ache Escape Massage Center. 

Janis Francis: And today we’re about to embark on a journey that’s as delicious as it is inspiring. So grab your favorite drink, get cozy and prepare to sip on some valuable insights. Today our guest is none other than the effervescent Danielle, the mastermind behind Ruby Joy, a clothing oasis where style and inclusivity reign supreme. We’re diving into her journey, her tips for fellow business owners. And of course the secret ingredients she uses to infuse boundless fun into her entrepreneurial endeavors. 

So whether you’re a budding entrepreneur, a fashion enthusiast, or someone who loves a good Cosmo. This podcast is tailor made for you. Get ready to sip on inspiration, savor the wisdom and set yourself up for the sweet taste of success. Because here on Cosmos and Commerce, sip, savor, succeed. The only thing we’re serious about is having a seriously good time. Stay tuned, dear listeners, as we delve into the vibrant world of business and pleasure with our remarkable guest, Danielle of Ruby Joy Boutique. 

Michele Cook: Whee! Welcome Danielle. We are happy to finally have you on Danielle Resseguie: Thank you. I’m so excited. I’m 

Michele Cook: For our listeners. Janice and Danielle and I are in a little mastermind together with our local Pickerington chamber of commerce. We’ve been meeting monthly for, I don’t know, like six months or so to talk business strategy and connect with other local business centers. 

It’s been a lot of fun.[00:02:00] Janice, you want to start us off with the questions? 

Janis Francis: Danielle, can you tell us a bit about yourself and how you started your journey as an

Janis Francis: entrepreneur? 

Danielle Resseguie: Hi I’m Danielle I have four kids. They range in age from 8 to 16. So we have a busy life. And I went to school to be a teacher. I quickly learned that the traditional classroom wasn’t a great fit for me. And I stopped teaching when my oldest was born. After just a couple of years and then I think like a lot of moms, I lost myself in motherhood for a while. 

We had four kids in eight years, so it was a lot at times and, we were young and my husband was working all the time. Trying to build his career. So I needed something that fit in our crazy schedule. And I fell into this multi level marketing thing. But it brought me to where we are now. 

So that really propelled me to be where we are now. 

Janis Francis: So what inspired you to establish Ruby Joy? And how did you come up with the concept of a size inclusive clothing boutique? 

Danielle Resseguie: So I’ve been in the business now for over eight and a half years. Seven of which were with a different company, and they were size inclusive. And so I built up my customer base with women from all over the country of all sizes. And then when I moved into the independent boutique world I was like, how do you say no to half your customers? The average. American woman is like a size 12, 14, depending on which, statistics you’re looking at. So I can’t imagine creating a space that I love that every other woman that walks in the door, I say, nope, not for you. That’s, we’re not going to do that here. So I don’t know. 

And I guess it was always, I’ve been thinking about it a lot lately. So silly, the Barbie movie, but I 

grew up playing with Barbies. And. 

Michele Cook: Me too. 

Danielle Resseguie: I have an eight year old daughter. She plays with Barbies very differently [00:04:00] than I played with Barbies. Her Barbies are always like missing limbs and are naked and like their hair is destroyed. And I like a little, it makes me cringe because all I did with my Barbies was like dress them, redress them, do their hair, make outfits for them. I remember learning how to like. So little outfits for them bedazzling their outfits. And so I really I always loved it. I just didn’t know it was an option.

When we were kids, no one was talking to us about starting your own business as a job option. Do you know what I 

mean? I feel like it was like, you can be a doctor or you can be a teacher or you can be a, like a, an established thing. It wasn’t like You can create your own thing. 

Yeah, I teach now. I volunteer teach entrepreneurship classes for kids through J. A. It’s really interesting 

from kind of the others. 

Janis Francis: junior achievement. 

Danielle Resseguie: Yeah. Junior achievement. 

Janis Francis: Okay. 

Danielle Resseguie: Yep. So I volunteer in the schools here and teach that which is entrepreneurship for kids. And I just think no one was talking to us about that when we were kids. 

No one was saying 

like, you can start your own business. That wasn’t it wasn’t a conversation. It’s interesting now. Yeah. To talk to kids about that. 

Janis Francis: I love that. you do that. That’s awesome. What are some of the challenges you faced when starting Ruby Joy Boutique and how did you overcome them? 

Danielle Resseguie: You all know, 

Janis Francis: I think I know what you’re going to 

Michele Cook: listeners. 

Danielle Resseguie: these two are very familiar with the challenges we faced along the way. We were delayed in building. So we’re in a new build and the delay we delayed. We opened 11 months after we were originally supposed to.

So that was super struggle. It took a lot of like patience and I would say Almost grit, to stick with it, even 

though it was just not happening and the things were not 

falling into line the way we had hoped that they would. 

Michele Cook: It’s like, is this a sign? 

Janis Francis: Yeah. 

Danielle Resseguie: The stick with it ness that [00:06:00] people talk about just keep going. And I guess eight and a half years in now, I’ve learned you really have to be willing to pivot and come up with a new plan because we kept thinking this thing was going to happen and then it got kicked down the road. We have to figure out some way to make it work in the meantime. So 

Janis Francis: In the meantime, your garage is 

Danielle Resseguie: it was so full. 

Janis Francis: I know. 

Danielle Resseguie: It was completely ridiculous because I’m gathering things to fill a storefront with. Mannequins and tables and display things and mirrors. And it 


Janis Francis: Oh my gosh. 

Could you, 

yeah. Share with us a pivotal moment or decision that significantly contributed to the success of your boutique. Relatability. They can 

Danielle Resseguie: I was thinking about this last night. And I think really the big difference for me was when I started to open up about like real life shit. Am I allowed to say shit on your podcast? 

Michele Cook: Yeah.

Danielle Resseguie: It’s like when you get real about. Your life and stop worrying about making like a pretty Instagram. That’s when people can really connect with you. I’m the face of my business. I have been since the beginning. I’m thankful now to have some great employees that help share that role, but people know me and that’s why they shop with us. There’s a million options for boutiques online and why would they shop with me over anyone else? 

And I think it’s because. I’ve worked to create that connection, just, I have ADD, and I have anxiety, and I have four crazy kids schedules, and like, when you start just being real with people about all that stuff, they can get to know you more than just This place I can buy clothes. 

Janis Francis: relate. 

Danielle Resseguie: Yeah. 

Janis Francis: Yeah. Yeah. What values or principles guide your business approach, particularly in terms of size inclusivity? Relatability. Relatability. 

Danielle Resseguie: Inclusivity. Are you already having a Cosmo? Janis Francis: Inclusivity. I know, right? 

Danielle Resseguie: early for that [00:08:00] Janice. Do you see me? I’m still coffeeing over here. Yeah. 

Values and principles. So I guess as far as inclusivity, that’s who I am in life in all facets. It’s not just about sizes for me. Inclusive in all the ways and I treating other people. Not the way you want to be treated, but the way they want to be treated was a thing that I learned a while back. That I try to live that in all facets of my life, so why would it be any different here in, in this store? That, to me, it’s like such an extension of me and community building that I really want that to shine through for everybody. 

Michele Cook: It’s awesome. Running a successful business requires a lot of dedication. What do you consider your top three pieces of advice for aspiring business owners? 

Danielle Resseguie: One of the things that I learned and I am going to forget the author’s name when I saw do a presentation, but he talked about your no

misses. For me, he was giving the example of that. He was on a flight and everybody was complaining because the food service was bad or there was. Turbulence order. And the pilot said, we’ve been coached that there are no misses are to get you to your destination and to land the plane safely. Like all that other stuff is extra stuff, right? Those are the no misses for us. Drink service is great, but if drink service doesn’t go well, we can live with that. 

We can’t live with not landing the plane safely, right? 

So when you’re talking about your no misses, like the things for me that I will not compromise on in my business. And for us that’s our family calendar. We always prioritize that and make it a point to be at the things that matter to the kids, and we will work our work schedule around that always. 

So that’s always a no miss for me is prioritizing our family calendar. So if I can figure out your no [00:10:00] misses already talked about it a little bit, but learning along the way, I think people sometimes think a thing is going to be one way. And that’s how it’s supposed to be. You’ve got to really, when you own your own business, be able to happily take a different path and. figure out that path, right? When I started this business, live selling online was not a thing, right? We created that the, in the last seven or eight years. So we had to learn how to sell things on camera to people across the country. That was like a completely new thing when I started and I was at the forefront of that. 

So you think. I’m going to have parties at people’s houses, and I’m going to go to vendor events, and that’s the way this is going to be. But then suddenly it’s this totally different thing, and you can’t fight stuff like that, you have to be able to like, move along and figure it out. And I enjoy the challenge of figuring out a new way of doing things, so I think being willing to learn along the way. And then… Another one that’s really important for me is to just lead by example I don’t really know any other way to be, I’m not good at faking it, ask my best friend will tell you, I actually, I think I wrote that down that I have a story to go along with that, maybe on a different question, I’m not good at faking stuff I don’t know any other way to be than authentic and and I, but I think that shows, I think that shows through and helps to lead by example, like I, I wouldn’t do things a different way. 

Okay. If it didn’t feel real to me. 

So my staff learns the way things are done because I do it that way. And I show them that way. So leading by example is important.

Janis Francis: Okay. Can 

Michele Cook: yeah, those are all awesome. 

Danielle Resseguie: I feel like I’m doing all the talking. 

Michele Cook: That’s how it’s supposed to be. 

Janis Francis: you answer? 

Danielle Resseguie: Like your background, Janice, I just noticed. Yeah. Michele Cook: She looks like she’s in Italy, huh? 

Janis Francis: I am. Ciao. 

Michele Cook: Size [00:12:00] inclusivity is a unique aspect of your boutique, like we talked about already. How do you ensure that your customers feel welcomed and represented? 

Danielle Resseguie: Yes I already mentioned, depending on which study you look at, Average American woman is a size 12 to 14, which in boutique sizing is a large. The way buying clothing works is you buy either a regular pack, which, by the way, that word’s gross, too, but regular sizes are small through large, and then you can buy a plus pack, which is XL1X, 2X, 3X, Sometimes it depends on the vendor how, which sizes they use. So I only shop with vendors that offer both regular and plus packs. Which is hard to find when I go through like my wholesale marketplace. It’s literally 10 percent of the options that are available in regular. Again, that’s gross. I hate that’s the 

word, right? What is that? What is that message? 

Size people and the not regular size people. I hate it. It’s so gross. Janis Francis: And not 

Danielle Resseguie: I don’t know how to change the whole industry by myself, but I’m going to keep trying. 

Janis Francis: one shot. One

time. Ruby. 

Michele Cook: Anybody can do it, you can. 

Danielle Resseguie: Yeah. So we just think no person should feel relegated to a rack of baggy t shirts in the back. That when they’re looking through a rack, their choices are the same as everybody else’s choices. Why would it be any different? 

Janis Francis: I love that. 

Danielle Resseguie: I could go on and on. 

Michele Cook: Yeah. maintaining boutique involves numerous tasks. Could you share a strategy or tool that has helped you streamline your business operations? Yeah. 

Danielle Resseguie: Nope, that’s not my strong suit. Streamlining. Michele Cook: you helped me with price tags. 

Danielle Resseguie: Yeah? Okay, 

so I feel like in my ADD I need systems, and when I figure out one that works, like I’m good. I stick with it. It’s the figuring out what works part. That’s tricky. So tricks that I have, I set reminders [00:14:00] for everything. Everything. My calendar is like a list of reminders that Google will yell at me because otherwise 

I’ll forget stuff if it’s not written down. 

And I love my Google Home. I don’t care if the government is listening. Michele Cook: I know, right? 

Danielle Resseguie: I don’t care if it helps me not forget the things being able to like, just out loud say, Hey, remind me at this time about this thing. 

Janis Francis: go pick up your child so they’re not waiting on you for five hours on the curb. 

Danielle Resseguie: lifesaver for

me, even to be able to do it hands free. Because, even writing it down on a post it note, if I’m, like, making dinner, and my hands are covered in chicken, and I remember a thing, by the time I wash my hands, find a pen, write it do I already forgot, I already lost it, I’m distracted none of being able to, out loud, just tell. That tool over there to write down the reminder for me is lifesaver, so I use mine 

Michele Cook: What’s the tool? What’s the tool? Just 


Danielle Resseguie: Google Home or Alexa or whichever 

version you have, 


Michele Cook: need to get one. 

Danielle Resseguie: we have a Google Home because I’m an Android Michele Cook: Yeah, me 

Danielle Resseguie: it all syncs on my phone and my Google Calendar and all my reminders and all, that’s where all my reminders live, so that’s super helpful for me, and then I also have an app on my phone. It’s called stay focused and I, I don’t think it’s available on Apple, but there’s probably something similar you can set like intervals. So if I scroll Facebook, Instagram, whatever, for more than 5 minutes, it shuts down the app for 10 minutes. 

Michele Cook: Oh! 

Danielle Resseguie: So it’s, and it brings up a reminder, you can set the reminder to say whatever you want it to say. And it says something like inspirational as the default. And mine is you have better things to do. 

Janis Francis: Oh, 

Danielle Resseguie: stop wasting your life. I’m like you have actual things you need to do.

Janis Francis: I love that. because you can go down a rabbit hole so quick. Danielle Resseguie: Oh, 

I’ll get lost for hours. After 10pm, I, it turns off. So then I can sit on the floor, on the couch and scroll. But, 

Michele Cook: 10 p. m. free for all. 

Danielle Resseguie: free for all after that. But during the work hours, [00:16:00] it like yells at me every five minutes like, stop it, you have better things to do. 

Janis Francis: Oh my God, I love it. 

Michele Cook: That’s great. 

Danielle Resseguie: So those are my 

Michele Cook: Speaking of social media, it does play a significant role in today’s business landscape. How have you effectively utilized social media to promote your boutique and engage with customers? You do a really good job at that 

Danielle Resseguie: Thank you. People tell me that all the time. I’m like, if you would listen to any expert, they all say social media strategy, and I’m like, it’s all off the cuff for me. I don’t feel 

like I have any strategy at all, other than just being myself. And that goes back to that relatability. I’ve tried before to schedule posts out or, plan my Instagram. What do they 

call it? The bread. And it just doesn’t feel real to me when I do this. Janis Francis: Yeah, 

Danielle Resseguie: and especially, in. In this business, we have things that sell out, right? So if I take pictures of the five new styles we got, and I plan out when I’m going to post about them, if it’s a week down the road, we’re already out of four sizes of that thing.

What’s the point of posting it? So I have not ever figured out any strategy as far as that goes. It’s just being real and posting what feels right to me. But we are super active on social media. It’s just become so much. Second nature. Some people aren’t used to being live, or speaking to the camera, or I’ve just been doing it for so long now, it’s, just share all the weird quirky stuff, and some business stuff mixed in, and some personal stuff mixed in, and… 

Janis Francis: I love your videos. I love how like you put your hand up to the camera and then it’s like the outfit 

you or something like 

that. I love that. 

Danielle Resseguie: I’m trying to get better. That’s where all the views are at these days, right? Short form video, is what they 


Janis Francis: Yeah, 

Michele Cook: yeah. I had a video go viral. Did I tell you that? I 

did it. Okay. They came, so I [00:18:00] shared a video of a song that I really like and the band came into town on Saturday at the Ohio State Fair, and I got to see them 

Danielle Resseguie: Did they? Oh, good! 

Michele Cook: They were called their name is Walk Off the Earth. Shout out. 

Thanks for getting me 10, 000 followers. 

Janis Francis: wow. That’s awesome. I 

Michele Cook: That was pretty cool. 

Janis Francis: love

Danielle Resseguie: still 

Michele Cook: Have you 

had a, have you had a video, you haven’t had a video go viral yet? 

Danielle Resseguie: I have one… Real, I don’t know, probably like a year and a half ago that went semi viral. I did not get 10, 000 followers from it, but we were going on vacation somewhere, and every time I would refresh my Instagram, there were like, hundreds of likes. And I’m like, what is happening? And then I’d refresh it again, and it was the same thing, and I was like, what is going on? 

It’s just this dumb reel I did. I used somebody else’s audio verymerilife, who is a great mom fluencer on Instagram that I follow. I just reused one of her little clips and yes, I wish 

it would have gotten me 10, 000 followers. It did not. 

Michele Cook: It’s pretty crazy when that happens. It’s 

Danielle Resseguie: It was so funny. We’re going on vacation. We’re just laughing at like thousands and thousands 


Janis Francis: need to find something like that. 

Danielle Resseguie: You gotta get on the right trend at the right time, Janice. Janis Francis: Yep. 

Michele Cook: Yup. Yeah. Dealing with competition is inevitable in business. What is your approach to setting Ruby Joy apart from other clothing stores? 

Danielle Resseguie: The plus size thing really does set us apart. 

And again, it’s important for us. There’s one other boutique in town and they don’t carry any plus sizes. Most don’t. Like I said, it’s literally 10 percent of the offerings for us to even purchase for our customers.

So it does complicate the buying process. I can’t buy everything that I want because I’m committed to only offering size inclusive options. So that sets us apart. And then I just really feel like I… To me, it’s not just a business, and I [00:20:00] love planning and participating in all the community events. 

Even if it doesn’t directly bring me sales, that’s not why I’m doing it. I’m doing it because I want there to be more to do in our town, right? 

So I participated in the event that we had this last weekend. We had a scavenger hunt in the store that has nothing to do with my store. But it’s something fun for families to do around town. 

We had tons of people through over the weekend that 

didn’t know we were here. And 

if it brings them back another time when they think that, Oh, I need a gift or a new shirt for this concert. Great. But we do it because we want to build community. So planning events, having classes in the store those kinds of things, I think, make us different than other shopping experiences. 

Michele Cook: What’s the next clash you’ve got on the books? Danielle Resseguie: We still need to reschedule a hand lettering class. Janis Francis: Like calligraphy. 

Danielle Resseguie: Yeah, like modern calligraphy we had one over the summer, but we didn’t get a whole lot of RSVPs because summertime everybody’s on vacation or at the lake or, so we need to get that one rescheduled. I’m super excited about that one. 

I was really bummed that we didn’t get a lot of signups because I want to learn how to, I watch those videos and it’s so satisfying. Watch those videos. I’m like, maybe that would be very calming for me. I feel like if I could figure that out and then I could have really cute sandwich boards outside the 

Janis Francis: Yeah. Yes. 

Me too.

Danielle Resseguie: I could figure out how to do it. So we’re going to reschedule that one. 

Janis Francis: Size inclusivity is a core value of your boutique. Can you elaborate on how this commitment is reflected in your product offerings and marketing efforts? 

Danielle Resseguie: Michaela is my employee. She’s been with us for almost a year now. And it’s a bonus that she happens to be a curvy girl. So having her look, we wear a lot of hats in a small business, right? So I’m. Model. I’m the order. I take out the trash. I mop the floors. We do all the things and my employees are the same. And having her as a plus size model now, 

that’s just an added bonus to how awesome she is 

in all [00:22:00] the other things. So being able to show my customers. Because I’d have plus size customers say of course that looks cute on you. I’m like, 

Michele Cook: Yeah. 

Danielle Resseguie: would you trust me? I’ve been doing this for a while. I bought it because it will also look cute on you, but now I can say, see? Look how cute it looks on 

Mikayla. Which I know people really appreciate. I 

Janis Francis: yeah. I’ve seen Michaela do some of the social media posts and social media is a powerful tool for your business. How do you leverage the platforms like Instagram, Facebook to connect with your audience and showcase your products? 

Danielle Resseguie: mean, I guess I’m I guess I’m pretty techie. I grew up with a techie dad. Like we had a computer before everybody else had a computer and we had the internet before everybody else had the internet because he like stole old computer parts from his job and built a computer for us. So I’ve just always had it and I guess I’m good at figuring things out. 

To me, it’s all math and I’m a math brain person. 

So like figuring out how those kinds of inner workings of social media and apps and. Facebook and those things work setting up my website to sync with my Facebook page, just eliminating those barriers to ordering for people when they

see a picture on my Facebook, they can click on the button and goes right to the checkout, or right to my 


And I’m, I was able to figure out those kinds of things. I guess that’s all seems pretty intuitive to me. And I enjoyed that part of it, that kind of puzzle of figuring out all those connections. 

Janis Francis: that. I love that. I love that. We may have already touched on this with your reel that went viral, but is there a memorable interaction or success story that originated from your engagement in social media? 

Danielle Resseguie: I think to me, it’s just when I do share some of that more vulnerable stuff and customers respond, oh my gosh, I’m so glad to hear I, I don’t know, I guess I, as messy as [00:24:00] I feel a lot of the time, I guess I still put out a pretty put together? 

Janis Francis: Yeah. 

Danielle Resseguie: I don’t know, people say that on my Instagram, right? So then when I get gritty and real about things, they’re like, Oh, I’m so glad it’s not just me. Every time I get one of those messages, I’m like, okay that feels so good to, to feel validated. And know that I’m not alone either, that the people on the other side are also feeling like some kind of a connection. 

So I can’t think of like a specific moment, though. 

Janis Francis: but I get that. And a lot of times they’ll message you privately and just say, 

Danielle Resseguie: Yeah. 

Janis Francis: I feel the same way. And you’re not alone. 

So what advice do you have for other business owners who would want to build strong and engaged online community around their brand? 

Danielle Resseguie: Okay, so this is where I was gonna tell the funny story about I am not good at faking. My best friend of 20 years. Always teases me still about my bridal shower. So she’s the one that’s supposed to write down who

the gifts are from in the book, right? She was my maid of honor. And she says she remembers me like opening a toaster and be like, thanks for the toaster. 

And she was like, isn’t that the best toaster? You like, like that she had to encourage me to you have to like feign excitement about the things. And you’re like, yeah, it’s the toaster I put on my registry. Thank you for getting the exact thing I asked for. I don’t know how to be fake about that. 

So she teases that she had to prompt me to fake the excitement over the things I knew I was getting. I don’t know how to fake things. I’m not good at it. So I just, it’s just about being who you are and letting your mess shine through or whatever it is that people are gonna see. 

Janis Francis: Just be authentic. 

Danielle Resseguie: Yep. 

Michele Cook: Yeah. We’re going to switch a little gear and go into some fun topics since we are the intersection of business and fun, Cosmos and Commerce. Balancing work and personal life is crucial. How do you manage to incorporate fun and relaxation [00:26:00] into your routine while running a thriving business? 

Danielle Resseguie: Yeah. 

Michele Cook: Or 

Danielle Resseguie: I guess I’ve just… I’ve learned in the last eight and a half years and just listening to so many other business owners that are so burnt out because they are, they live their business so much that I just refuse to participate in that, this like hustle culture, right? Absolutely. I work hard. I dedicate a lot of time and energy to this, but I refuse to let it be like the center thing in our life. I said before our family calendar always comes first. I read every day for at least ten minutes. That’s my minimum goal. If all I can squeeze in is ten minutes or ten pages okay, good. 

But I read every single day. It’s really good for me to turn everything else off and just grab a book and sit still and do that and it usually turns into way more than ten pages. So that’s my Selfish get away from everything else that’s on the to do list just to sit every day for at least 10 minutes and read my book.

Michele Cook: Yeah, I remember coming to your shop for your grand opening and your whole book club was there. That was cool. 

Danielle Resseguie: yeah! I’m at the Club. Tomorrow night is Book Club. But I didn’t 

read this book because there’s a 22 week wait or something on it at the library and I’m cheap and I 

Michele Cook: Oh, what book? 

Danielle Resseguie: This is the Personal Librarian, is what it’s called. Michele Cook: Oh, I haven’t heard of that one. 

Danielle Resseguie: I don’t buy books because I don’t re read them. I stopped spending money buying books. 

So I just borrow them from the library, and it had a really long wait, so that’s fine though. Is book club really about books? 

Michele Cook:

Danielle Resseguie: It’s, it’s more of this, right? It’s more 

drinks and dinner and gabbing and five minutes of mentioning the book. Michele Cook: Yeah. 

Fun can be an infectious and positively impact a business’s atmosphere. How do you infuse a sense of joy and excitement into the shopping experience at Ruby Joy? 

Danielle Resseguie: So I guess our parties and events are, they’re really fun for me and I think everybody enjoys them. They seem to do really well all the time. And I try not to overthink it or make it too complicated. Just some balloons, some snacks, [00:28:00] some drinks, a little something special. And I guess that’s what we try to have in general in the store. We just try to offer something special. You can get a shirt anywhere, but what’s the special thing about the things that we carry? So I always try to have special little fun giftables that you

can’t find anywhere else. A special little something about the items that we have. 

So I guess that’s the fun part for me. I’m pushing people a little out of their comfort zone with clothes. 

Michele Cook: Oh, 

Danielle Resseguie: That’s really fun for me. I know what people will buy every time, but would you buy it with a little something more? I know I can sell a basic t shirt all the time, but what’s a t shirt? 

What’s the special little thing that’s just a little step up from like the basic that I know is an easy thing to go for every time. 

Michele Cook: do you like help people shop when they’re in there sometimes? 

Danielle Resseguie: Yeah. Yeah, you can feel people out whether they want you to talk to them or not though. I’m not like 

Janis Francis: Oh yeah, for sure. 

Danielle Resseguie: That’s like, how could I help you? But yes, you definitely see people that look lost and you can gauge if they need some direction. Also, women always think they’re bigger than they are. 

Oh like always, they always 

pick like a size bigger. I’m like, go down a size. They’re like, I don’t think so. I’m like, yes. Like you look bigger in that big t shirt than you are. 

Michele Cook: Oh yeah. It was, 

Danielle Resseguie: We do a lot of that. A lot of coaching. it’s It’s hard, and especially women that have especially women that have lost weight recently really have a hard time seeing themselves as a smaller size, like I have a couple of friends that have lost 90 pounds, 100 pounds, and they’re still buying like 2x, 3x and you don’t need that anymore. 

Michele Cook: Yeah, it’s

falling off. 

Danielle Resseguie: used to wanting to hide in their clothes. So pushing them to get something a little more, you’ll, you’re going to look awesome. Get something a little more fitted. You got it. You earned it. 

Michele Cook: Yeah, as an entrepreneur. What role has pursuing activities you’re passionate about played and maintaining your energy and creativity? 

Danielle Resseguie: When I guess when I [00:30:00] find myself in a lull in the business, like I have to get off the computer and do something I love about it. Putting together outfits is really fun for me. So if I feel like I’m. Been at my computer all day, and I’m stuck, and I’m bored, and I feel like, just drained from it. 

I’d , go put together some cute outfits and post those, or, plan a little party, or, do a stupid reel on Instagram, cause those things are , fun, silly, light to me I guess it’s like, finding those moments of joy, and just redirecting, when you’re feeling… Stuck in not finding the joy in it. 

That’s my whole 

thing. That’s where Ruby Joy came from. People ask me that all the time. Where Ruby Joy 

Janis Francis: Where the name came from. 

Danielle Resseguie: People think that’s my name a lot. I had somebody come in the other day that she was like, Hi, Ruby Joy! I’m like, Danielle, but that works. 

Michele Cook: Where did it come from? 

Danielle Resseguie: I guess you can’t ask all my thing is all about finding joy. In just the everyday. 

I want to find the joy in things, we have I call them dark cloud people and that’s like the hardest kind of person for me to be around just woe is me. Everything is always out to get the, 

Michele Cook: . I call them energy vampires.

Danielle Resseguie: They just suck the life out of I will not be there. I’m going to find something joyful in, in all. And I’m. I’m also not one of those enjoy every moment moms, cause some of it sucks. But I’m going to find something joyful in every moment that I can. 

Michele Cook: Is your mom’s name Ruby then? 

Danielle Resseguie: No. So Ruby is my birthstone. 

Joy, the joy part is, so when you name a business, it has to be completely unique, 

right? Available on social media. 

You’re not going to search it on Instagram and find a stripper with the same name. 

Janis Francis: yeah. 

Danielle Resseguie: Search it on all the platforms, make sure it’s available, make sure people can spell it, make sure people can say it. We landed on Rubyjoy because my thing is finding confidence and joy, and Ruby’s my birthstone. That’s 

Janis Francis: love it. 

I like [00:32:00] it. 

Michele Cook: Nice. Could you share an example of an event you’ve organized that successfully combined both your business goals And a sense of enjoyment. 

Danielle Resseguie: I need to plan my first anniversary party. It’s in two weeks, but… I’m not ready for it. 

Michele Cook: spur of the moment, 

Danielle Resseguie: think we’re going to back that one off a couple of weeks because I’m really not on top of with school starting this week. That’s my main focus, like getting my kids ready and back to school. I just don’t think I can throw a party in two weeks I’m not ready for it.

So that’s going to back off a little bit. But I don’t know. My birthday party was fun. A couple of, last month we had a birthday party. That was really fun. You call 

it a birthday party and everybody will come. We just had 

little gift bags and, like I said, like balloons and snacks and, but it was a great time and we met our goals for that. 

Michele Cook: Nice. 

Janis Francis: Very good. 

Michele Cook: It was a big birthday for you, right? 

Danielle Resseguie: It was! 

Michele Cook: birthday. Danielle, now that we’ve delved into your inspiring journey and gained some valuable insights, let’s switch things up a bit and go to the rapid fire round. I’ll throw some quick questions your way, and I’d love to hear your immediate responses. Okay. Are you ready? 

Danielle Resseguie: 40… 

Yes. I’m going to say yes, but I’m a little nervous. I did not look at these questions 

ahead of time. I wanted them. Be authentic. 

Janis Francis: Okay. So here we go. What is the book you’ve most given as a gift or the book that made the biggest impact on you? 

Danielle Resseguie: Okay. The gift, the book I give as a gift the most is a kid’s book. I give it to all moms because it was all of my kids favorite book. It’s the 10 Little Ladybugs. It’s these like little 3D ladybugs and it’s a counting book, but it was all of my kids like first favorite book. The one that they would go for, grab off the shelf, sat down for, paid attention to. 

So I give that one to all moms. 

Janis Francis: I know that book. yeah.

It’s yeah. 

Danielle Resseguie: we also have it in Spanish because I speak Spanish, Janis Francis: Oh, 

Danielle Resseguie: we have it in Spanish too. 

Michele Cook: I did not know that about you. 

Danielle Resseguie: Yeah, it was my [00:34:00] minor in college. I taught Spanish speaking kids when I was student teaching and then my first year teaching was in yeah, high Spanish speaking communities. 

I haven’t used it much lately. 

Michele Cook: Me neither. Maybe we should speak to each other in Spanish 

Danielle Resseguie: It’s a little rusty. I can still understand more than I can speak. There was a family that was doing the fairy trail this weekend that they were speaking Spanish and the little girl was whining at grandma, Por qué? And I was like, Por qué mami said so? I’m sure they were like, Oh, do you know Spanish? 

Janis Francis: Huh. Huh. 

Michele Cook: What purchase of 100 or less has most positively impacted your life? 

Danielle Resseguie: Oh, I am a liar. I did look at this one. 

Janis Francis: It’s okay. 

Danielle Resseguie: Okay. I’m because we’re on the business theme. I’m going to say, so I joined the chamber of commerce. I think I’m in like six or seven years that I’ve been a member of the chamber. And I joined it when I was just a little stay at home side gig business and I think it was 99 at the time for that kind of like level of membership. And I was so nervous to do it and I thought I do not belong here. I don’t know, I don’t own a real business, you have that imposter syndrome a little bit. And I remember the first luncheon that I went to,

I got sat at a table, because I didn’t know anybody, and I sat at a table with County commissioners and like 

just important like people. 

And I thought I own this like little online boutique thing that I do in my spare time. What do I, what am I doing here? But the connections that I’ve made through being a part of the, the two of you, for example, I just, I would not, I tell people all the time, I would not have this business if it wasn’t for having joined the chamber back then. 

The support, like no one ever made me feel like. You don’t belong here from the first luncheon, I was like, okay, everybody here was actually really great and helpful and kind. And it’s just grown from there. And I’ve made so many connections and learned so much. And I [00:36:00] absolutely hands down would not have the store had I not done that. And just yeah, that networking, those connections, 

Feeling validated in what I was doing and like the ability to grow from where I was. 

Janis Francis: I’ve had the exact same experience with the chamber. Yeah, exact same. 

Danielle Resseguie: And we don’t have a huge chamber. I think, because I’ve looked into joining the Columbus Chamber, and they 

have a thousand members. We’re nowhere near, 

The volume of events or opportunities. But what we do have has been so great. I’m like, it’s been just, 

that’s, that was definitely a life changing purchase. 

Janis Francis: We’re small but mighty. 

Michele Cook: As far as the suburb goes, we are. 


Janis Francis: we are smart.

Danielle Resseguie: I think so. I’m in like boutique owner groups and people are always posting like how do I make more connections? I’m like, join your chamber. They’re like, our chamber is garbage. 

I’m like I’m, I guess I’m glad I land in here because 

Janis Francis: Join the Pickerington Chamber. 

Danielle Resseguie: find a different one. I’m like, I don’t know what’s wrong with your chamber. Ours is great. 

Find a 

Michele Cook: that is a case where one person can really make a difference. 

Yeah. I think if one vibrant person joins the chamber of commerce, it can totally change the. 

Janis Francis: The vibe. The vibe. 

Michele Cook: Atmosphere of the chamber. Yeah, vibe. 

Danielle Resseguie: sure. Somebody that’s willing to put in the work to make it. Hold it accountable to be more than it is, right? 

Michele Cook: Yeah. Yeah, for sure. 

What is one skill you would like to master? 

Danielle Resseguie: I was saying time management. Is that a skill? If someone could teach me how to get my life together, that would be great. That’d be super helpful. I think you said my calligraphy class, right? I would love to do that. That feels more like talent. I would love to 

be better at that. 

Janis Francis: Those are both good. 

Danielle, do you believe in the power of manifestation? 

Danielle Resseguie: Yes. I’m not good at practicing it [00:38:00] though.

I’m not great at that 

Michele Cook: what was your very first job? 

Danielle Resseguie: worked at a dry cleaner. I mean outside of babysitting. I worked at a dry cleaner. 

Janis Francis: I’ve 

Michele Cook: did Janice. 

Danielle Resseguie: Really? 

Janis Francis: worked at a laundromat dry cleaner. Yeah. For Four hours. And then I walk. 

Danielle Resseguie: I worked there in high school. I worked in a dry cleaner. We were just like a substation. Like all we did was like take in clothes and then they would take them to the other place to like actually dry clean them. And then they’d bring them back to us. So like we were like pick up drop off spot. We didn’t have to do the actual like gross, hot, sweaty, dry cleaning process. 

That’s, yeah, that was my job in high school when I was 14. With an actual punch the time clock, chunk machine. My kids are like, what? I’m like yeah, it was like a, you had to get it stamped. Do you remember those? 

Janis Francis: Yep. Sure. Yeah. 

Danielle Resseguie: When they hired 14 year olds for real jobs? Nobody hires 14 year olds anymore. 

Janis Francis: So what’s your drink of choice? Is 

Danielle Resseguie: I, I, my tea is that I drink I drink wine, water, and coffee. Much of it. No, I love margaritas, too. 

Michele Cook: What’s your favorite wine?

Danielle Resseguie: I’m a sweet wine girl. I like, like sweet red wines or sangria. Yeah, 

Michele Cook: Yeah, me too. 

Janis Francis: What’s next for Ruby Joy? 

Danielle Resseguie: Next for Ruby Joy, planning that one year anniversary party. I’m looking forward to having a year under my belt. I feel like this year was like all a learning experience. I wasn’t, I haven’t been like worried about anything this year that hasn’t gone according to plan because I’m like it’s all new to me, right? 

I didn’t know what the holidays were going to look like or what January was going to look like or what summertime was going to look like, or. So I’m looking forward to having that year under my belt where I feel like, all right, we’ve done all these things once. Now we can have a better plan going [00:40:00] forward. 

And yeah, it’s September. It’s basically Christmas in the retail world. So just gearing up for all the holiday stuff coming through the next few months. It goes so fast. The retail calendar is so crazy. It’s like once the 4th of July is over, it’s like Halloween, Christmas. 

The year’s over. It feels so weird to rush through it like that, but the retail calendar moves really fast after the 4th of July 

Janis Francis: It really does. I’m all about fall right now. 

Danielle Resseguie: and people are eating it up already 90 degrees outside and people are following it up, Halloween t shirts and all of that. 

Janis Francis: yeah. 

So what message or piece of advice would you like to leave with our listeners, especially those who are navigating their own entrepreneurial journeys? 

Danielle Resseguie: Do you guys know Simon Sinek? Are you like Simon Sinek fans? He writes, 

Michele Cook: Yeah,

Danielle Resseguie: I love, 

Michele Cook: Y. Yeah. 

Danielle Resseguie: he’s my boyfriend. He’s the cutest thing. I don’t know how nobody has snapped. Cause he is adorable and he is smart. I’ve seen him present a couple of times. I adore Simon Sinek. Okay. So Simon Sinek says, start with why this is like big, famous Ted talk. 

And I think it’s so key to find the thing you’re passionate about. I just don’t think anyone can run a business. Without some like passion movement behind it. Like, how do you keep going when it’s hard? If it’s just a business for making money, do you know what I mean? For me, it’s like how you do anything in this world, right? 

Like everything I do in my life is like about creating, finding joy and confidence because I wasn’t a confident kid and I didn’t grow up in a joyful home. And so that’s why I do anything like that’s how I raise my kids. It’s. How I interact with my friends, it’s how I run my business, like that big why. 

I think just has to be true to you through throughout [00:42:00] anything. I don’t know how people without a passion for their business keep going. So I guess that’s my like, find that thing that you’re passionate about. 

Janis Francis: So Danielle, how can our listeners find you? Danielle, thank you 

Danielle Resseguie: Okay. So you can find me on Facebook or Instagram at shop Ruby joy. You can find me on Tik TOK. I don’t TikTok. My young employees TikTok. I believe it’s Ruby Joy Boutique on TikTok. And rubyjoyboutique. com. And you can find me in the village in Pickerington. Tuesday through Saturday, 10 to 6. 88 West Church Street. 

And we’re 

sweet 100. 

Michele Cook: Awesome. 

Thank you so much. 

Danielle Resseguie: Thanks for the invite! I can’t

Michele Cook: We have loved 

interviewing you. 

Danielle Resseguie: Yay! Thank you, 

Michele Cook: As we raise our Cosmos filled glasses, we bid adieu to another delightful episode of Cosmos and Commerce. From Danielle’s enlightening journey to her expert business insights and infusion of pure joy into every endeavor, we’ve embarked on another flavorful adventure together. Just like the perfect Cosmos, success is a blend of unique ingredients shaken with passion and served with a twist of enjoyment. 

Remember fellow Cosmos connoisseurs and inspiring entrepreneurs. You can always quench your thirst for more at cosmosandcommerce. com. There you’ll find a galaxy of past episodes, resources, and a stellar community to keep the conversation going. Have a great day.

Leave a Comment